 privacy policy the electronic retailing association company we or us is committed to protecting the privacy of our customer s personal information this statement applies with respect to the information that we collect from the company website located at wwwretailingorg  the website amendments to this statement will be posted at this url and will be effective when posted your continued use of this site following the posting of any amendment modification or change shall constitute your acceptance thereof information collected we collect two types of information personally identifiable information pii and nonpersonally identifiable information nonpii which is also referred to as aggregate and anonymous data pii we do not collect any personally identifiable information about you unless you voluntarily submit such information to us by for example filling out a survey or registration form the types of information that may be requested include your name address email address and telephone number nonpii we collect nonpersonally identifiable information about you in a number of ways including tracking your activities through your ip address computer settings or mostrecently visited url use of ip addresses we use your ip address to help diagnose problems with our server and to administer our website use of cookies when you view our website we might store some information on your computer this information will be in the form of a cookie or similar file cookies are small pieces of information stored on your hard drive not on our site cookies do not spy on you or otherwise invade your privacy and they cannot invade your hard drive and steal information rather they help you navigate a website as easily as possible we use cookies to deliver content specific to your interests and to prevent you from reentering all your registration data at each connection use of information pii in general we will only use the information you provide to us for the purpose for which such information was provided we may also use this information to deliver to you information about our company and promotional material from some of our partners or to conduct trend analysis pattern detection and site administration your information may also be used to contact you when necessary users may optout of receiving future mailings from company by following the instructions set forth in the optout section below pii nonpersonal demographic and profile data is used to tailor your experience at our site showing you content we think you might be interested in how we share your information except as provided below we do not share your pii with third parties without your permission we may share pii about you as a customer former customer or user of the website to with other companies that may want to contact you with offers consistent with your stated preferences users may optout of receiving future mailings from other entities by following the instructions set forth in the optout section below we may disclose pii you provide via the website in connection with the sale assignment or other transfer of the business or a portion of the business of the website including a corporate merger consolidation restructuring sale of assets or other corporate change of our company we may disclose pii when required by law wherein we have a goodfaith belief that such action is necessary to comply with a current judicial proceeding a criminal investigation a court order or legal process served on the website we may also share your personal information if we believe it is necessary in order to investigate prevent or take action regarding illegal activities suspected fraud situations involving potential threats to the physical safety of any person violations of the terms of use or as otherwise required by law we also may disclose information to outside companies that help us bring you the products and services we offer or that are necessary to process the transaction your request for example we may work with an outside company to a process credit card transactions b manage a database of customer information c assist us in distributing emails d assist us with direct marketing and data collection e provide us storage and analysis f provide fraud prevention and g other services designed to assist us in maximizing our business potential we require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements in addition we may disclose or sell your pii to thirdparties with your permission company may share nonpii with business partners sponsors and other third parties we reserve the right to use transfer sell and share aggregated anonymous data about our users as a group for any business purpose such as analyzing usage trends and seeking compatible advertisers and partners security the website has industry standard security measures in place to protect the loss misuse and alteration of the information under our control while there is no such thing as perfect security on the internet we will take all reasonable steps to insure the safety of your personal information other websites links our website may contain links to other websites we are not responsible for the privacy practices or the content of such websites choice opt out you may optout of receiving communications from our partners and from us by visiting the era enewsletter preference center  miscellaneous the website is operated and controlled by company in the united states and is intended for use only by people within the united states we make no representations that any materials on the website are appropriate for use outside of the united states we also do not intend for the site to be used by children under the age of 13 nor do we seek to collect information about children under this age if you are under the age of 13 we request that you do not provide us with any pii  